Australian Women in Advertising in the Twentieth Century - download pdf or read online

By J. Dickenson

ISBN-10: 1137514337

ISBN-13: 9781137514332

ISBN-10: 1349703028

ISBN-13: 9781349703029

When did Australian ladies first input the ads undefined? The stereotypical ads government can be a pony-tailed, Ferrari-driving, young-ish guy, yet ladies have labored in Australian ads corporations from the 1st years of the trendy undefined, and this present day they include half the industry's staff. Australian girls in advertisements within the 20th Century rescues those girls from their obscurity. through utilising a broader definition of ads than ordinary, this examine finds the $64000 position ladies have performed within the improvement of the Australian advertisements undefined, sheds gentle on women's fight to arrive the better echelons of the undefined, and considers why the preferred picture of the ads government is at such variance from the truth. The stories of those outstanding girls throughout a century of Australian advertisements offer beneficial info at the position of gender within the improvement of this ubiquitous undefined, in addition to the encroachment of customer tradition.

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Australian Women in Advertising in the Twentieth Century by J. Dickenson

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